SEO from ben-norman.co.uk

Few people would have predicted its popularity when it was first launched back in 2006. However, since then Twitter has grown exponentially, and now in the UK more than 10 million people are using it to send those 140 character messages we all love to create and share amongst our own community of followers. This [...]

Algorithm updates have been the hot topic of conversation for the SEO world in recent weeks and whilst Google keeps them coming, Panda, Penguin, and whatever the next animal is likely to come next, now is the perfect time to look at your website’s link profile. By links we are obviously talking about those that [...]

It’s been known for a while that Bing has plans to integrate Facebook data within their search results. Back in 2010 it was first announced, and since then there have been minor efforts to make this integration happen. However, last week was a turning point; Microsoft’s search engine went on the social media offensive to [...]

Some people are naturally gung-ho, if there’s an opportunity to be had they’ll be on it in a flash. Others though are a little more reserved, taking time to adopt new strategies and shying away from risk. There are pros and cons to each of these approaches, but can they actually limit your success online? [...]

Many companies, both large and small, spend a lot of time making sure their website looks as good as it can be for potential visitors. Your web pages are sometimes the first port of call when people are finding out about what your company has to offer, before they get in touch. If you have [...]

Many local businesses try to attract customers within their immediate vicinity. The reason for this is because there is a greater chance of repeated custom and word of mouth spreading into nearby communities. The same can be said for online local search which enables you to attract a wider audience via the Internet, and for [...]

If you read a number of industry blogs, including this one, you’ll probably encounter a number of tutorials that extol the virtues of various SEO and online marketing techniques. In them you would be forgiven for believing that everything was a piece of cake and that anybody can promote a business online. So what’s the [...]

If you haven’t noticed already, this week Bing launched a new site design. It’s much simpler to use and a lot ‘cleaner’ in its appearance, giving it a minimalist feel. In the past Bing have been criticised heavily for their copying of Google search results, as well mimicking the whole look and feel of their [...]

The latest update from Google came to the forefront of the SEO industry last week and targets web spam and tactics that are referred to as over-optimisation. Known as the Penguin update, it has been introduced to target sites that have used these over-optimisation tactics in order to increase their rankings in the SERPs. If [...]

Guest blogging is quickly becoming one of the most popular forms of content marketing for any SEO campaign. The idea is that you write for an existing website, one with a blog or news feed that has regular updates. The better the blog site that you’re writing for, the more valuable the link pointing towards [...]

Social media is great for promotion, enhancing your brand, engaging with your customers and monitor trending themes for your business to pick up on. Among its many uses, social media platforms are a great way to expose your business to a greater audience, and now can even help you achieve greater visibility in the search [...]

If you’re not familiar with the term gamification, then don’t be alarmed, it isn’t as manipulative or devious as it may come across. It’s not exactly the newest of concepts, but the way it has been applied to various industries and platforms in recent years has been incredibly innovative and effective. So, what is it? [...]

There’s been a great deal of talk about ensuring website’s have a decent level of content on their site. But why is this the case, and how will it actually benefit your site? Well, it may sound stupid, but you’ll be surprised with the amount of websites that don’t actually have any content on their [...]

A lot of people understand the basics of SEO, in the sense that they realise you have to get traffic to your site, and they might even understand the process of conversions and other industry related terms. However, some people don’t quite understand how the process works or why you would need to hire an [...]

With so much talk about ensuring you adhere to Google’s guidelines, when an algorithm update comes along that penalises sites that have deliberately been flouting these guidelines, there’s a sense of justice and vindication. Hopefully this will be true of Google’s latest algorithm update. As announced on their Inside Search blog, the search giant has [...]

You have to be patient in SEO. You might find that some techniques work better for your website than others, and it’s important to remember that it can also take time to see your hard work pay off. From time to time you may encounter problems with your website and this is only a natural [...]

Anyone working in SEO right now knows that value of a good link profile. The amount of links, and equally as important, the quality of links that are pointed towards a site are major ranking factors. One of the first things that any SEO will do when looking to optimise a site is to analyse [...]

The idea of SEO is for your website to appear higher up in the search rankings for your desired keywords, or at least the keywords that will deliver you the most traffic. Ranking for your brand name is a great place to start. In most instances when someone types in your company name, you should [...]

Occasionally when it comes to writing content for your website or company blog, it’s only natural that you will experience the dreaded writer’s block from time to time. Sometimes it can also be hard to convey your thoughts and ideas as clear and concise as you initially intended, but don’t forget that this can happen [...]

The last couple of years have not been kind to Yahoo. Whilst they still have an impressive 700 million users, they have not kept up with Google in the search engine stakes and their webmail service has taken a back seat thanks to the popularity of social media platforms such as Facebook and Twitter. Add [...]