Search Engine Optimisation

One of the biggest questions that people are asking is whether or not social signals actually affect your rankings? Digital marketing and SEO in particular is malleable, meaning that anyone working within SEO can never rest on their laurels, or practice what they learned five or ten years ago. To be on top, you need [...]

Technology has been at the forefront of change in relation to how we communicate – and the Internet has created a number of methods for us to stay in touch with the world. From MSN Messenger to Skype and not forgetting the big social networks; they all have their place in modern communications, alongside more [...]

The issue of user generated reviews has reared its head once again. After receiving complaints from several hoteliers, the Advertising Standards Authority (ASA) have recently told Trip Advisor to remove the word ‘Trusted’ when describing the reviews contained on their site. Whilst this serves as a warning to all site’s offering user generated material, restaurants [...]

It takes time and planning to get a decent SEO campaign in place. You can’t just start trying to put the techniques in place in the hope that things will work out, because chances are they won’t. In order to be successful you need to plan in advance and keep on top of your optimisation, [...]

Over the course of the last few years, the big brands have been getting a sizeable helping hand from the search engines. This has seen organic rankings erode for some smaller online companies, particularly when it comes to generic, short-tail searches. So does that mean that it is harder to compete for SMEs today? As [...]

If you’re still not trying to tap into local search, you are missing out on a huge opportunity. Global searches are all well and good, particularly if you have worldwide aspirations, but achieving visibility within your key target areas is becoming increasingly important. With the personalisation of search results and localisation of certain queries, securing [...]

We’ve all heard of e-commerce, a term related to buying and selling products and services via the Internet, but what about mobile commerce? Well, in effect, this is the same process as above, although it’s conducted via a mobile device or a Personal Digital Assistant (PDA). Today we find ourselves using our mobile phones to connect [...]

You don’t just want to make content for the sake of making content. Equally, if you are going to invest the time to make something that is going to benefit the wider world, it’s important that visitors are able to share it with friends. So what is the formula for shareable content? First of all, [...]

With any business, protecting your company, brand, and reputation is important on all accounts. Making sure people know who you are and what you offer is one aspect, but also it’s invaluable if you are regarded as a reputable company and people recommend your services. Obviously as a business you revolve around generating profit, although [...]

This is a subject that won’t go away. Every so often there is a change within the algorithm or the way in which results are presented on Google that gets SEOs all a-flutter. Currently, it’s Google+ Search that is getting tongues wagging and professionals worrying. So, as we discussed last week, the value of organic [...]

Search engine giant Google have revealed another new change to their algorithm, this time in the form of a page layout update. The change has been brought in to help users find high-quality websites in the search results, with the aim of delivering a better user experience. Sites without much content above the fold of [...]

If you were looking to find out about a decent local business in your area, what would you do? You’ll most likely search on the Internet or ask a friend for recommendations, rather than looking through the Yellow Pages. That’s because new ways of finding out information have evolved and become more dominant, and the [...]

When the founder, or co-founder of any company leaves, it usually marks a pretty significant turning point. Either they have become out of touch with the company as a whole or new bosses are seeking a completely fresh start. In the case of Jerry Yang’s departure from Yahoo, it’s difficult to see which is the [...]

All change in the social quarters once again as Foursqaure has introduced an ‘Explore’ feature on its site. What this essential does is take data from the site’s previous ‘check-ins’ which are then shown as recommendations when you are searching for something in a particular location. Foursqaure say they have enabled this feature on their [...]

In the old days, people spent hours spinning content endlessly in order to produce hundreds of versions of the same original document. This worked well, or at least it did until Google clamped down on poor quality content and handed down penalties to its hosts (most article sites). Consequently the idea of spinning copy for [...]

Nobody is perfect, we’re all prone to the occasional aberration. Whether you’ve followed some poor advice or done a little optimisation based on a hunch, if things go wrong, this shouldn’t prove to be fatal. Therefore, whenever you are testing something new that you’re not entirely sure about, it is often better to do so [...]

Mobile search has become an increasing area of interest for many SEO companies and those looking to start targeting traffic through mobile campaigns and other platforms. After a recent blog post titled ‘How Is Mobile Search Different’ we have established that there are a number of clear distinctions between user behaviour when searching on a [...]

After yesterday’s announcement that Google would now be incorporating even more social functions into SERPs, it’s well worth looking at the potential implications for SEOs and site owners. The update, which has been called ‘Search, Plus Your World’, effectively drags in content, profiles and other search results from your network of friends. Whilst it is [...]

Social bookmarking is essentially a way of making content easy to find for Internet users by bookmarking, storing and managing it online. By doing this you can categorise content, allowing users to easily find what they are looking for. However they don’t just help users, they’re also a great way of building links. There are [...]

Last week Google was caught buying links, albeit in a slightly round about kind of fashion. One of the agencies that they had hired to promote Chrome rather foolishly attached some blatant followed links in a number of video adverts as well as a fair few blog posts. It was a bit of an embarrassing [...]